Corporate Responsibility and Marketing Strategies Essay

There is no question that orc thorny apple tree is a remarkable union. In accompaniment to its business turnaround, its innovative design, and its media content and apps, the stark(a) sexiness of in all its products makes orchard apple tree hard to resist. For me, what isnt hard to resist, is asking How fuck a company that is this extraordinary in other respects be desireing in action on integrated accessible responsibility? apples Supplier Responsibility Report reveals that the company is taking action to stop wrong practices among its suppliers. These have included genial occasion of small proletariat at 10 facilities, serious working conditions at twain facilities, falsity of audit materials at four facilities, and grafting at one facility (Forbes, 2014). apples sure Position on Ethics and amicable ResponsibilityRecently, apple released a disceptation of suppliers that accounts for 97% of the companys run scope expenses. The company excessively became the low gear technology enterprise to join the clean- maintenance Labor Association, which works to improve tire conditions and boasts such(prenominal) members as Nike, Adidas, and H&M. The increase transp arncy is welcome after a spate of bad press regarding abroad supplier Foxconn and others raised doubt to the highest degree orchard apple trees cargo to somatic social responsibility (CSR). apples public image has the rosy cut of a crisp Gala. A subject survey manoeuvreed by the New York multiplication in November 2011 found that 56% of respondents couldnt think of anything negative about the company, plot 14% cited expense as the welt thing about orchard apple tree. A stainless 2% noted overseas advertise practices, scarce that whitethorn be ever-changing with recent stories about appalling labor practices in some of apples suppliers in China picking up pace after the circulate.The sensitive stratum ushered in a provocative tuner report titled Mr. Daisey and the a pple milling machinery from This Ameri bunghole Life, detailing awful living and working conditions for people at Apple. Suppliers akin Foxconn note that This American Life has since abjure parts of the story, claiming that Mike Daisey embellished portions of his tale, although the radio come on ac friendships that the overall problematic conditions at miscellaneous Chinese manufacturing plants argon well authenticated elsewhere. Soon after, the New York Times followed with an name titled In China, Human be Are Built Into an iPad, high electric dischargeing standardised depressing working conditions at iPad and iPhone factories. The intimately e-mailed article of the day, it detailed deaths from explosions ca wontd by aluminum dust, n-hexane poisoning caused by screen cleaner, self-annihilation attempts, underage workers, and workweeks of more than than 60 hours.Finally, reports came in about a potential citizenry suicide by 150 Foxconn workers, who discontinueanger to jump from the factory roof. While the crisis was averted, it followed 18 deaths from falling at the plant in 2010 Examine Apples spirit Will CSR Prevail? (2012). condescension & the Environment, 23(3), 7-8. Apple has had many CSR challenges over the years however, Apple has worked to strengthen its programs to help suppliers protect scholarly person interns and other at-risk workers. Apple continues to ensure driveways to end spendthrift work hours. In 2013, Apples suppliers achieved an bonnie of 97 percent compliance with upper limit 60-hour workweek. Apple is driving responsible sourcing of minerals, and has in public released a list of smelters and refiners to its go forth chain to promote transparency. In June 2013, Apples work hour compliance was degree Celsius% the period June 2014 compliance is d throw some to 95%.Apple states that if companies want to do business with Apple, they must uphold the highest commitment to human rights. Apple also states it is sheath t o eradicate unethical hiring and exploration of workers even out when local law suites permit such efforts. Apple is continuing efforts to end excessive work hours and driving sourcing of tin atomic number 73, atomic number 74 and goldApples 2014 report shows Apple has met its social responsibilities. Apple conducted 33 specialized audits at facilities employing migrant workers who whitethorn be at risk for unsporting treatment. Apple required suppliers to reimburse US$3.9 million in excess contradictory contract worker fees, it was confirmed, inJanuary, 2014 that all active third-party auditors verified identified tantalum smelters in Apples supply chain as conflict-free (Forbs, 2014). Apples grade on temper lurch is also a work in progress. Apple is working to improve its position in the world on climate s render. Apple says it wants to leave the world fall apart than they found it. Apple strives to create products that are the best they can be in e truly way. Products th at is beautiful, easy to use and powerful. Apples furor for innovation goes into to how Apple thinks about its social responsibility of being environmentally responsible.Apple works tireless on reduce its encroachment on climate change by finding ways to use greener materials, and conserve the resources we all need to thrive. The continue of normalations of Ethics and Social Responsibility on Apples Reputation Apples nature was challenged by the impact of the publications of ethics and social responsibility violations made by suppliers. deal every company, Apple faces five types of outdoor(a) pressures that influence its strategies and operational policies node dedication persistence best practices expectations of major shareholders and the investing community civil society organizations or NGOs and, increased government pressure and restrictive oversight.Despite extensive media publications on the impact of the ethics and social responsibilities violations made by Appl es suppliers, Apples reputation has not suffered. There has not been any loss in lease for its products or revenues, which continues to grow unabated. Apple also enjoys broad customer loyalty in China even though customers on that point have a better knowledge of these working conditions. This is not surprising. Product boycotts are usually very short-lived, except those for products that dress a threat to consumers health and safety, such as contaminated food products. Public pressures and media coverage also decline when the trim ceases to be a naked as a jaybirds lawsuit and other more newsworthy items occlusion media concern. It is highly doubtful that it will be any assorted this time ii Faces of Apple PRAKASH SETHI APRIL 2012.In sum, Apples business model is no different than its competitors. Yet as an assiduity leader, it surely has the ability, and I contend the obligation, to set standards of conduct that enrich the commons at the kindred time as itenriches the companys investors. Methods Apple Can Utilize To check over Wages And Benefits Standards Going forward, Apple can make sure that its suppliers adhere to rent and benefits standards by giving employees a vocalize and direct connections to its corporate CEO with surveys and customary meetings either virtual or face to face for comments regarding treatment and fair wages. A taskforce can be established to instruct workers, suffer in touch and register what is needed. There are much problems of dialogue and the taskforce could improve this gap between Apple and its employees, thus creating satisfied workers and less examination and unwanted media publications for Apple.Apples Customers and increase CostApples customer satisfaction is stellar in light of all of the negative media publications. In addition, Apples customer base is loyal. Pundits often refer to them as zealots or fanboys. The more polite references include Mac loyalists. I am, of course, talking about Apples ( AAPL) more vocal customers, those who will reserve the company and its products in any view going on around them. The conundrum Behind Apples leal Customer topic Apr. 11, 2007 932 AM ET or so Apple Inc. (AAPL) By Carl Howe Notably, I believe Apples customers will pay an increased monetary value to own one of Apples products and stand in overwhelmingly long lines to corrupt them. Apples customers would be willing to pay more to keep the most innovative product in the industry if there was a outlay increase due to Apple needing to pay higher wages to employees to produce an Apple product.What is it that drives their passion for most things Apple? Is it a deluded mind warped by the macrocosm Distortion Field that Steve Jobs so successfully wraps every new product in? In short, the answer is no. The equity behind the scenes is not that Apple has a biggish group of customers that are also dedicated and passionate about their products, or the company as a whole. The macrocosm is far more simple and open-and-shut Apple simply has a large group of very satisfied customers and thats the secret ingredient, left out of more or less every analysis or op-ed break up that mentions these zealots.The obvious side to Apples customer satisfaction lies in their attention to detail in every facet of product development. All their products are designed, at every stage, with the customer clearly in mind and each product is spareto make it as easy to use as possible for the customer, regardless of how technically savvy or not they may be. The less obvious side involves two keywords freedom and choice. Customers do not rattling want freedom of choice they want satisfaction in the product they purchase this is what keeps customers satisfied and loyal.Apples Current Overall marketing StrategyApples current overall market dodge is subtile for developing a very straightforward dodge through industry spark advance innovation. This strategy has allowed them to be t he frontrunners in new product introductions and the improvement of existing products. Apple has employed a differentiation strategy in an attempt to meet the of necessity of a global market by offering customers innovative new products and better existing products. An important part of their strategy involves meeting the needs of the evolving digital electronics and computing machine markets. Apple has chosen to implement its strategy by designing and developing its own operating systems and software technologies. This has allowed them to be very flexible in developing new products as they have complete operate on over the software and hardware.Apples strategy is still evolving in an effort to keep up with evolving technology. Initially, Apple fix focus was on the reckoner industry as they were introducing innovative products. Apple continues to discover innovative products in the computer industry, but recently has focused a bully deal of strategic attention and resources on entering into the digital electronics and computer markets. This, on with the successful entry into the personal media pseud industry, marks a clear development in Apples strategy. Also, Apples entry into the tablet computer industry with its iPad and the mobile phone industry with its iPhone are evidence of a notwithstanding evolving strategy. (2012, 02)What Are the primary(prenominal) Elements of Apples Overall agonistic Strategy? field of view Mode.com. Retrieve 02, 2012ReferencesExamine Apples Core Will CSR Prevail? (2012). Business & the Environment, 23(3), 7-8.Forbs (2014)Lisa Jackson Vice President of environmental Initiatives www.insidebusiness360.com Management Management Ethics ii Faces of Apple PRAKASH SETHI APRIL, 2012The Secret Behind Apples Loyal Customer Base Apr. 11, 2007 932 AM ET About Apple Inc. (AAPL) By Carl Howe(2012, 02)What Are the Chief Elements of Apples Overall Competitive Strategy? Study Mode.com. Retrieve 02, 2012 from htt1//www.studymode.com/e ssays/What-Are-The-Chief-Elements-Of-928263.html.